Vault Corporation press kit. Resources for editors.

Marcus Lim is Founder & CEO of Vault Corporation, a Singapore consultancy that finds, fixes, and rebuilds the revenue leaking from firms whose business runs through ultra-high-net-worth clients. Profit and loss ownership at Crown, Las Vegas Sands and The Star.

Marcus Lim is Founder & CEO of Vault Corporation, a Singapore consultancy that finds, fixes, and rebuilds the revenue leaking from firms whose business runs through ultra-high-net-worth clients. Profit and loss ownership and ultra-high-net-worth client acquisition at integrated-resort scale: Director at Las Vegas Sands; Vice President at Crown Resorts; President of International Sales & Commercial Division at The Star Entertainment Group, where he led a 200-person commercial division whose record year reached AUD 59.6B in VIP turnover (AUD 805M normalised VIP revenue). Author of How to Hook a Whale (Marshall Cavendish Business, 2022), with the publisher-acquired Taiwan foreign-rights edition 讓鯨魚上鉤 (大是文化). His self-published Secret Sauce for Sales completes the methodology in print. Executive MBA, Singapore Management University (with Wharton, Peking University, ISB). Vault Corporation founded 2020.

Marcus Lim is the Founder & CEO of Vault Corporation, a Singapore consultancy for firms whose revenue runs through ultra-high-net-worth clients. Founded in 2020, Vault is the commercial vehicle for what personally winning and keeping ultra-high-net-worth clients taught Marcus on Asia Pacific’s premium sales floors. His operating apprenticeship spans Las Vegas Sands (Director, International Sales & Commercial Division, 2009–2011 — Singapore, Macau, Las Vegas), Crown Resorts (Vice President, 2011–2015), and The Star Entertainment Group (President, International Sales & Commercial Division, 2016–2020 — 200-person commercial division). The record year reached AUD 59.6B in VIP turnover (AUD 805M normalised VIP revenue), AUD 13B above the year-to-date board budget. Other career highlights include growing Crown’s VIP turnover from AUD 0.5B to 2.8B across four consecutive years without debt funding; SGD 100M+ in new business closed within sixty days of Marina Bay Sands opening; and HKD 34B in Macau premium-direct turnover, holding the #1 market position. He is the author of How to Hook a Whale (Marshall Cavendish Business, 2022), the book that sets out the HARVEST methodology behind the Vault practice. The Taiwan foreign-rights edition 讓鯨魚上鉤 was acquired and translated by 大是文化 (BIZ #309, translated by 曾秀鈴) — a publisher-acquired deal rather than a self-translated derivative. His self-published Secret Sauce for Sales addresses the human side of selling to the wealthiest clients — trust, emotional intelligence, and reading the room. Vault Corporation’s methodology spine is HARVEST — the proprietary seven-stage revenue framework (Hunt, Attract, Research, Value, Engage, Secure, Tend) — integrated with the WHALE Code™, Vault’s trademarked salesman-to-buyer pairing system. The integration is what sets it apart: HARVEST diagnoses the operator side, the WHALE Code reads the client side, and the matched output tells institutions not just what is leaking but who on the team to send to each named whale. Vault’s clients span private banking, family offices, integrated resorts, luxury maisons, and premium real estate — the category Vault works is the buyer profile, not the industry. Marcus holds an Executive MBA (2013) from Singapore Management University, completed in conjunction with The Wharton School, Peking University, and the Indian School of Business. He speaks English, Mandarin, Cantonese, Hokkien, and Teochew, with basic Japanese. Earlier in his career he founded and exited two ventures (Tension Inc., 3× exit; Punggol Sea Sports, 10× exit) before moving into the integrated-resort sector. He is based in Singapore.