Marcus Lim ran international sales at Marina Bay Sands, Crown Resorts, and The Star — SGD 100 million of new business in his first sixty days, a single client worth US$60 million. He wrote How to Hook a Whale. On stage, he tells the stories behind the numbers — and your audience walks out selling better.
No slides read aloud. No borrowed frameworks. Each talk is built from what twenty-five years of carrying the world's wealthiest clients actually taught — and each can be shaped to your audience, from a 30-minute keynote to a full-day masterclass.
How the world's wealthiest actually buy — and the read that wins them. The client who spent twenty million in a weekend and refused an $85 shirt. The signature that took eleven months. The one call worth US$60 million. What those stories teach any team that sells to serious money.
The CEO sells the board a direction. The COO sells the floor on change. The CFO sells the budget. Selling is the soft skill that runs the company — and the leaders who think they "don't do sales" are selling hardest of all, untrained. This talk shows the room what they've been doing all along, and how to do it deliberately.
Where firms quietly lose money: the wrong salesperson on the wrong client, the silent discount, the relationship that dies when someone leaves. Nothing appears in the CRM — it just shows up as a "soft year". What to look for, and what to fix first, in the order it costs you.
“Life lessons on how to sell to the ultra-high-net-worth. Nobody has done it better than Marcus.”
“Unconventional sales hacks that work for all industries. A must-read for all aspiring sales folks — especially in the casino trade.”
Published endorsements of How to Hook a Whale (Marshall Cavendish, 2022). More voices: the testimonials page.
30–60 minutes on your main stage. Stories first, method underneath, one idea the room keeps. Q&A welcome — the unscripted answers are usually the part people talk about after.
Conferences · Summits · Annual dinnersHalf-day or full-day working session for a sales team or leadership group. The room works on its own clients and deals — not on hypotheticals.
In-house · Max ~20 for working sessionsModerated conversation or panel seat. Twenty-five years of stories means there is no question that lands badly.
Industry events · Member eveningsInterviews on selling to the wealthy, the casino years, and what the biggest clients taught him. Remote or in person from Singapore.
Podcasts · Editorial · Broadcast
Tell us the event, the audience, and the date. You will hear back from Marcus himself — usually within two working days.
Enquire about a date