Find the Leak · Fix the Weakness · Rebuild the Revenue
Marcus Lim
About the Operator

Marcus Lim. Twenty-five years on the floor.

Founder & CEO · Vault Corporation · Singapore

President of International Sales & Commercial Division at The Star Entertainment Group — AUD 45B in turnover (~AUD 605M revenue), a 200-person division. Vice President at Crown Resorts. Director at Las Vegas Sands. Author of How to Hook a Whale. Vault is what those years taught me, written down.

BaseSingapore
Founded Vault2020
Languages5 fluent + 1 basic
Books4 titles
AUD 45B
Turnover · The Star
200+
Commercial Division
HKD 34B
Macau #1
25 yrs
The biggest clients · personally
01 · The Chronology

The career, in order.

From a 10× exit at twenty-four to an AUD 45B-turnover division (~AUD 605M revenue) at fifty.

2020 — Present

Vault Corporation Pte Ltd

Founder & CEO · Revenue Advisory & Sales Performance

Founded in 2020. Vault serves private banks, family offices, integrated resorts, and luxury operators — built on the HARVEST method and the WHALE Code™.

Singapore HQAuthor · PractitionerActive
Aug 2024 — Jan 2026

Alola

Founder & CEO · AI-Enabled Lifestyle Travel

An AI travel venture, wound down cleanly in January 2026 with nothing owed. Its lessons flowed back into Vault.

Concluded cleanLifestyle travel
Apr 2016 — Jan 2020

The Star Entertainment Group

President · International Sales & Commercial Division

AUD 45B turnover (~AUD 605M revenue). A team of 200+. Peak: highest-ever reported turnover at AUD 59.6B (~AUD 805M revenue), AUD 13B above year-to-date board budget (~AUD 175M revenue). That discipline is what Vault now teaches.

Sydney · APACAUD 45B turnover (~AUD 605M revenue)
Aug 2011 — Nov 2015

Crown Resorts

Vice President · International Sales & Commercial Division

Recovered annual market share from AUD 0.5B → 2.8B turnover (~AUD 7M → 38M revenue) across four consecutive years — top of the market reclaimed, no debt funding required. Discipline, not headcount.

Melbourne · APACAUD 2B turnover (~AUD 27M revenue)
2009 — Jul 2011

Las Vegas Sands Resorts

Director · International Sales & Commercial Division

Three properties, three top markets: Singapore (Marina Bay Sands — on the opening team), Macau (Venetian Macau), Las Vegas. SGD 100M+ in new business closed within sixty days of MBS opening. HKD 34B in premium-direct turnover (~HKD 970M gross gaming revenue) in Macau, holding the #1 market position. USD 60M single-client acquisition in Las Vegas.

Singapore · Macau · Las VegasDirector-level
2006 — 2009

Defence Security

Vice President · Sales & Marketing

The move from founder to corporate sales leadership — learning to run premium sales teams inside a large institution.

SingaporeVP-level
2004 — 2005

Tension Inc.

Head of Marketing · Business Consultant

Marketing leadership, then independent advisory. Concluded with a 3× exit — and the lesson Vault still teaches: hold your price under pressure.

3× Exit
2000 — 2004

Punggol Sea Sports

Managing Director · Founder-Operator

The first business: a Singapore sea-sports operation, built from zero. Concluded with a 10× exit — early proof that the same disciplines work at any size.

10× ExitFounder-Operator
02 · Executive Education

Executive MBA · Four institutions, one programme.

One Executive MBA, completed in 2013 across four schools on three continents, under Singapore Management University’s tri-continent programme.

EMBA

Singapore Management University

Home School · 2013
EMBA

The Wharton School

University of Pennsylvania
EMBA

Peking University

Guanghua School
EMBA

Indian School of Business

Hyderabad · Mohali
03 · Languages

Six languages. Spoken with clients.

The wealthiest clients in Asia don’t all speak English. Marcus works in five languages, plus basic Japanese.

English
Fluent
Mandarin
Fluent
Cantonese
Fluent
Hokkien
Fluent
Teochew
Fluent
日本語
Basic
04 · Published Works

Four titles. The method in print.

Each book put part of the Vault method in print before it became a programme.

How to Hook a Whale

How to Hook a Whale

Marshall Cavendish · 2022

The book the method comes from.

讓鯨魚上鉤

讓鯨魚上鉤

大是文化 · Taiwan

How to Hook a Whale, in Traditional Chinese.

The Upper Hand

The Upper Hand

Self-Published

The other side of the table — how buyers keep the upper hand.

Secret Sauce for Sales

Secret Sauce for Sales

Self-Published · eBook

Trust, empathy, and the human side of selling.

The Operating Belief

"The methodology is not derived from training a methodology, then applying it. It is derived from running an enterprise profit and loss for four years and then codifying what made it work."

Marcus Lim · Vault Corporation
Begin the Conversation

Twenty-five years of doing it. Applied to your firm.

Every engagement begins with the Revenue Leak Audit. No pressure. Marcus replies personally within 24 hours.

Talk to Vault